RezaZZDaily: Juni 2016

Indonesian's product

08.01 |

NAMA : REZA ANUGRAH

NPM : 15215817

KELAS : 1EA26

MATERI : SOFTSKILLS ENGLISH 2

INDONESIAN’S PRODUCT

Hello friends,

 First I want to introduce my self, my name is Reza Anugrah I’m 19 years old now and I study in Gunadarma university and now I want to discuss about Indonesian’s products ‘’LEA JEANS”

Many thought that Lea Jeans The product is overseas . But the fact Products And Smelling with name in westernized - loved westernized The Young Singer , is the genuine Made in Indonesia . Initially Lea products are introduced in Singapore AT 1973 to boost its image review . At that time Lea Jeans campaigned as Product Murai Law . The reason , in order to become parents orangutan Indonesia OPTIONS The shopping in Singapore , which was still too " ship -minded " . The new ON 1978 Singer products marketed in Indonesia Untill Now .

Lea is one of the world's leading jeans brands. This brand is one of the production of Indonesian companies operating in Tangerang, Banten named PT Lea Sanent. This brand was first launched in 1976 to provide casual clothing, jeans and accessories with the design and style of Latin America. This is confirmed by the logo used on the Lea brand is very similar to the flag of the superpower. Because some of the things that makes some people fooled by Lea brand. Many people assume that Lea is an international brand of American origin. But as a citizen of Indonesia, we should be proud because Lea is a genuine product made by children of the country. With its factory located in Tangerang, Lea has managed to create high quality products. Products made Lea was also not only able to meet the domestic market only, but has managed to penetrate foreign countries like Dubai, Korea, Hong Kong. Lea always cling to ensure product quality and strive to continue to make new breakthroughs for Lea products.

Lea started lunge business in Singapore by producing t-shirt. Lea then began to focus on the denim industry since the era of 1978 to 1979 and then continue to the famous until today. By sticking to the key to success lies in the quality of products and the financing of a rational, Lea managed to make the assumption "the best jean made in America". Departing from the assumption that Lea while maintaining consistency to continue to distribute local jean with international quality. By offering 606 original cutting typical Lea, Lea has been present on the market segment with the age of 25-35 years with a production capacity of up to 1 million pieces per month. Currently Lea has more than 34 outlets scattered throughout Indonesia, supported by 200 counter at several shopping centers as well as 100 local jean store.

With the popularity that carried Lea, this also makes some rogue elements who are not responsible to try to take advantage of big name Lea. One of them occurred in 2000 when South Jakarta Metro Resort Police managed to arrest four factories that fabricate Lea brand. The factory which falsify the Lea brand is in Cipulir area, South Jakarta. The factory beromset to RP. 2 billion has been operational for one month and succeeded in producing more than 12,000 false Lea pants before being raided by police officers. At first the police received a report from the producers who receive a license will be brand Lea in Indonesia. They feel anxious because there are several products Lea forged by rogue elements. From the hands of six perpetrators, the police have managed to seize evidence which includes sewing machines, counterfeit trademark, hologram, thousands jean pants and raw materials. Given this case, the required accuracy for lovers Lea. There are some signs that distinguish between genuine and fake Lea. One of them is their posts 45 on the zipper Lea Lea original.

based on interviews director pt. lea sanent

How twists trip Lea Jeans?

If the certificate in 1976. Previously the company from our own production since 1972, but have not registered. Incidentally Lea named for my sister who was born in that year. So if you want to follow certificate companies of 1976. Initially we created on the T-shirt, plain garment. The new production of jeans, ranging from Singapore, we have a partner then my father by over began to deepen into denim in 1978 or 1979. There had been a lot of denim brand, but people love American products. Then we also love the denim making techniques.

How to make Lea products can survive and compete with similar products, as well as compete with foreign products?

We believe that the key is a good product and a rational pricing. Good main product. Rational pricing because we have a factory and own laundry so that we can reduce cost. Good product we try to control of materials. Material always we created a special construction. Materials us a special message. Accessories, we use imported. We have their own washing facilities. If the pricing problem, we try to provide the best customer pay. If the manual we can not press its cost. The important thing we want kesankan that customers will not be deceived.

Then we are also consistent with the image that is built from the outset, namely the image of America as the paradigm of people, best denim is American. We use the momentum and consistency on those things that we try to continue to watch and not to lose our identity.

maintaining image

If the image is one of the greatest challenges because we've been up for decades and we are consistent. Surely we can not deny a promotion to major cost, but still we do because we believe the image was expensive. Try searching for casting models which meet the criteria of its brand value Lea. We regularly twice a year for the catalog outside. We also plan to make TVC but it is still in talks. So it is difficult to actually keep the image. But since we already know the brand itself, we might have understood.

If from a characteristic, cutting like what?

606A, such as fabric 501 of his Levi's. 606 is already standard. 606 is the same as original cut is indeed the signature sought.

Segment devoted

If the age, 25-35 years. Although many customers are over 35 years because it is quite old. But its core 25-35 year. Most customers of his men.

Development of the business from the beginning.

Development, we originally sold through our own network, department store or through local jeans shop. But we can not always look like this because if the department store we will be affected by the rules of the department store, the promotion should not be like this, the margins are also small, pressed on. So also with the local jeans shop. Finally, we try to create their own stores, although not too large but we are free to do anything. It was the first store the time when the crisis. The first years of the 1990s. But during the crisis we evolve, grow shops each month.

Lea now has 34 stores spread across Indonesia, already exist in all provinces. Then there is a counter in the department store 200. Stores severed so our partner, the local jeans shop around 100. For the market price start from Rp 299 thousand to Rp 600 thousand. Still under Rp 700 thousand. Each month, the number of pieces that sold about 500 thousand to 600 thousand.

Lea products are also not just any pair of jeans but shirts, hats, jackets marketed by lea

Lea Jeans Survive and Compete with Foreign Products

The key to successful Lea Jeans that survive and remain able to compete with foreign products / local similar until now, because seriously maintain quality and reasonable prices "good product and rational pricing" as the key. To maintain product quality, Lea Jeans selectively control the use of materials in use, coupled Lea Jeans rational price makes Indonesia one of the products that can compete at international level with the support and Laundry Factory itself so as to reduce excessive spending.

so that's some pictures of lea jeans